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Production Management Featured Articles
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Animal Welfare: Here for the Long Haul
By Marlys Miller, Pork Magazine - In keeping with our review of trends, developments and challenges facing U.S. pork production, we must revisit the animal welfare issue.
It's important to acknowledge that many activist groups and issues are
interwoven. Groups rallying behind family farm, environmental, antibiotic, animal-rights issues and many more overlap, with the ultimate goal of dictating how you run your business, or in some cases, preventing you from doing so.
It's also important to note that while the People for the Ethical Treatment of Animals tends to get all the attention, the animal welfare issue today is more complicated than that. Customers (foodservice and grocery retailers) and the public want assurances that food-producing animals are raised and handled in certain ways. This applies to domestic and export customers alike.
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(July 2001)
