Pork is globally the most popular meat and nowhere more so than in Asia. Recent USDA FAS data shows that pork consumption in recorded Asian countries (including the Philippines) accounts for no less than 59% of the world total. Filipinos love pork! Differentiated genetics are a fundamental platform of competitive advantage in pork production and PIC has been investing in the Philippines to support the development of world-class efficiency and quality. The infrastructure of production, direct sales, distribution and service that we have established allows us to serve producers and other members of the pork supply chain nationwide.