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Pig Journal Volume: 45
Publication date: April 2000

Proceedings Section

MANAGEMENT, MOTIVATION, TEAM BUILDING AND COMPUTERS
G.M. Cooper

Abstract
Communications in veterinary practice is a subject that most are acutely aware of - probably because it is one in which most people fail. It is something that everyone is called upon to do every minute of every day, at home, at work and at play, and it is something in which there seems to be little, if any formal training - and yet one's whole professional existence relies on such skills. In this paper the management of a practice will be considered, not from the financial or marketing angle, but from the point of view of sharing and disseminating information between the staff, and also with the clientele of a practice. Motivation will also be considered in relation to employees, as well as to professional and personal partners. The use of Information Technology - computers to the older generation - both in practice and the Internet is touched on, with particular reference as to whose job it is, or whose job it should be, within a veterinary practice to use this resource.

With respect to all of the foregoing, the concept of building a team to be proud of is examined, i.e. one that functions fully and effectively in every situation to the satisfaction of all. And, yes, pigs MIGHT fly! The first and final mention of the "P" word has just taken place.

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