ThePigSite.com Web Site Statistics

ThePigSite Statistics

Below is a summary of the visitor statistics for ThePigSite.com from 2005 onwards.

ThePigSite was launched in 2000 and has continued to grow strongly since launch. Since 2005 alone, the site has seen average visitor numbers grow 22%, unique IP's grow over 27% and the number of pages viewed increase by huge 38%. With thousands of pages of freely available industry information updated daily, and an average of over 190,000 monthly industry visitors, ThePigSite offers a superb platform for the industry professional and advertiser alike.

### MORE VISITORS READING MORE PAGES ###

ThePigSite.com Web Site Statistics - 2008
Month Visitors Page Impressions "Hits" Unique IP's
May 2008 201,880 844,260 13.5 million 104,733
April 2008 212,283 918,861 14.7 million 102,054
March 2008 202,796 822,650 13.2 million 98,915
February 2008 186,700 705,323 11.3 million 91,396
January 2008 191,460 762,598 12.2 million 92,305


ThePigSite.com Web Site Statistics - 2007
Month Visitors Page Impressions "Hits" Unique IP's
December 2007 165,003 763,247 12.2 million 78,077
November 2007 190,531 765,110 12.4 million 90,342
October 2007 190,998 763,247 12.2 million 88,348
September 2007 186,261 673,327 10.7 million 86,558
August 2007 197,418 727,673 11.5 million 82,499
July 2007 208,109 812,048 12.9 million 75,478
June 2007 202,959 653,560 10.5 million 73,517
May 2007 204,340 641,339 10.3 million 83,132
April 2007 203,121 615,844 9.9 million 78,968
March 2007 206,674 692,285 10.9 million 77,193
February 2007 192,564 597,978 9.5 million 75,512
January 2007 206,083 612,527 9.8 million 79,887
AVERAGE 196,172 693,182 11 million 80,793
TOTALS 2,354,061 8,318,185 133 million 969,511
TOTAL RETURNING UNIQUE IP's 130,481

ThePigSite.com Web Site Statistics - 2006
2006 Visitors Page Impressions "Hits" Unique IP's
MONTHLY AVERAGE 185,375 549,866 8.3 million 66,743
TOTALS 2,224,508 6.6 million 100 million 800,916
TOTAL RETURNING UNIQUE IP's 120,093

ThePigSite.com Web Site Statistics - 2005
2005 Visitors Page Impressions "Hits" Unique IP's
MONTHLY AVERAGE 159,900 502,200 5.7 million 63,300
TOTALS 1,918,500 6,026,200 68.0 million 759,700
TOTAL RETURNING UNIQUE IP's 109,000

The data from 2005 and 2006 is collated from the monthly log files produced by the web server. The data has been filtered to remove visiting spiders and web-bots.

* A New version of the web site was launched in April 2006, complimented by a dedicated site wide statistical analysis package which came online June 2007 (see below for more detail).

Visitor Breakdowns:

The following visitor breakdowns come from three sets of data:
  1. Registered users,
  2. Newsletter Subscribers and
  3. Geographical Page view statistics (identified locations only, based on Q1 2007 figures).
As of March 2007 the registered users database included over 31,000 entries and ThePigSite's free weekly newsletter was sent out to over 11,500 subscribers. The site's visitor and page view numbers are shown above.

The breakdown is as follows:

By Geographical Region (as at March 2007)

Region Newsletter Registration Site Visitors Average
North America 36% 54% 52% 47%
Europe 24% 19% 28% 24%
Asia 21% 14% 13% 16%
Middle East/Africa 9% 4% 2% 5%
Latin America 6% 4% 2% 4%
Oceania/Pacific 4% 5% 3% 4%

By Occupation (as at March 2007)

Occupation Newsletter Registration Average
Pig Production 36% 23% 30%
Veterinary/Animal Health 17% 27% 22%
Breeding and Genetics 7% 8% 8%
Industry Consultant 4% 3% 4%
Feed/Nutrition 5% 3% 4%
Food Industry/Processing 4% 4% 4%
Education/Student 7% 9% 8%
Government/Research/Extension 2% 2% 2%
Other/Allied Industries 16% 19% 18%

By Position (as at March 2007)

Position Newsletter Registration Average
Management 43% 41% 42%
General 31% 37% 34%
Technical 19% 16% 18%
Sales 7% 6% 6%

Compilation of statistics

The statistics from June 2006 are produced by a dedicated site wide statistical analysis package which physically counts and records the actual numbers as part of a visitor's browsing activities. It also automatically identifies all visiting spiders and web bots and precludes them for the numbers. This method of producing the statistics is far more accurate as it does not rely on software and filters "interpreting" the log files, which is inherently inaccurate and usually results in very inflated figures.

The website statistical data for 2005 and up to June 2006 was collated from the monthly log files produced by the web server and analysed using the proprietary software 123 Log Analyser v3.10. The software was programmed to filter the data prior to analysis to remove the major visiting spiders/bots.

The statistics for this period were revised (downwards) occasionally due to unidentified spiders and newly applied filters. Both automatic and manual filtering of the raw log files causes the raw statistics to be revised downwards considerably. Such filtering is needed to take account of extraneous factors that boost the log statistics erroneously. A completely new version of ThePigSite was launched April 2006, with the new, more accurate, statistics package running from June 2007, with additional upgrades to visitor number reporting in August 2007.

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