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AHDB Pork Weekly Export Bulletin


05 December 2014

BPEX Weekly Export Bulletin 5 December 2014BPEX Weekly Export Bulletin 5 December 2014


British Pig Executive Weekly Export Bulletin

The visit of the Secretary of State Liz Truss to China this week has been postponed with week commencing 12 January as the tentative new date.
European demand for pork remains in the doldrums with little life in the market only three weeks away from Christmas. Rindless loins were offered at prices as low as €2.20 /kg and legs €1.60 /kg, far lower than official reported prices.

Belgium

Pork promotion at Delhaize

The quality retailer is conducting a major promotion campaign to push its omega-three pork, which was launched recently. (Source, own)

Hungary

Charming tradition

The Hungarians have a charming tradition after on-farm pig slaughter. They fill pig hooves with one shot of the local brandy to toast the event. (Source, own)

Romania

Meat sector crisis

According to Ovidiu Du?leag, Vice President of the Romanian Meat Association, the meat sector is still in crisis, a situation linked to a collapse of living standards in 2008 as well as the rise of VAT (and the growing competition from the grey market), taxes and inputs. Keeping low paid staff is also problematic. Processors must also deal with lending difficulties and institutional instability. Romanian meat consumption is still falling (down 25% on 2008) and diets are worsening. (Source, Fabricca de Carne)

USA

Fall of Chinese exports

Total exports of US pork and offal to China are falling. In August, only 8,365 tonnes were exported there against 31,271 tonnes for August 2013. In contrast, imports to Hong Kong are up. To end of August, the USA exported only 178,000 tonnes to China (-21% against the same period of 2013. Buoyant exports to Mexico, Japan and Korea are compensating for this fall. Overall, exports are up 6% in volume. (Source, USDA)

Appeal in COOL ruling

On 28 November, the USA filed an appeal against the WTO ruling that said its COOL (Country Of Origin Labelling) rules for beef and pork flout international trading rules. “The United States seeks review by the Appellate Body of the Panels' findings and conclusion that amended U.S. COOL measure is inconsistent with Article 2.1 of the Agreement on Technical Barriers to Trade (the "TBT Agreement") because the amended COOL measure accords less favorable treatment to complainants' livestock exports.” Generally, the Appellate Body has up to 3 months to conclude its report. (Source, WTO)

Bolivia

Fastest growing pork sector

With slaughter up to 37,000 pigs per week in the first half of 2014 against 30,000 for the same period of last year, Bolivia certainly has the fastest growing pork sector in the world. Four genetic companies are bringing rapid improvements, with the industry concentrated in the State of Santa Cruz. Accordingly, consumption is rising fast. (Source, various)

Dominican Republic

Freedom of CSF

The country aims to be free from Classical Swine Fever (CSF) in 2015, a long awaited step that would allow it to start trading again. (Source, Eurocarne)

Vietnam

Irish pork

The five main Irish pig abattoirs and a cutting plant are now approved for the export of pork to Vietnam. Foreign pork is well sought as it is perceived as safer than local pork. (Source, Ireland Department of Agriculture, various)

China

Tightening of border

Traders are reporting yet again a tightening of access for meat imported through Hong Kong. (Source, own)

Dutch push

A Dutch agri-food centre has opened in Shanghai. The centre features dairy producer Friesland-Campina, suppliers Hendrix and CRV, Rabobank, veal producer Van Drie, while Wageningen UR provides training services. (Source, Boerderij Vandaag)

Very old meat indeed

Two separate smuggling cases were uncovered where very old meat was traded -chicken labelled, packed in 1967, and beef from 1976! (Source, CFNA)

Fast growth of Internet chilled food sales

Some 40% of Chinese use social media on a daily basis and some 190m Chinese consumers made a purchase on line in May up 32% on May 2013. Tmall’s share rose to 57% of transactions in the third quarter. Womai has raised £60m to develop its platform with a special emphasis on safe and high quality imported food. Since 2010, food sales at Alibaba have risen by 112% per year while Taobao growth for fresh and chilled foods sales is 194%. (Source, various)

Dalian Wanda invests in pigs

The retail conglomerate has announced a £100m investment in pork production in Guizhou, China’s poorest province. The investment is being billed as a charitable donation, although the pork will be sold in the group’s retail chains or partners’ stores. (Source, FT)

Korea

Sausages sales up

The growth of camping in Korea has been linked to the rise of sausage sales, up 27% over two years. (Source, various)

TV campaign

The Korean pork board has run a television campaign to promote domestic pork as part of Korean culinary heritage. See www.porkboard.or.kr (Source, Korean Pork Board)

US pork promotion in subway

Celebrity chef Shin Hyo Seob, a judge on the popular Chef King television programme, is teaming with the US Meat Export Federation to promote four different U.S. chilled pork cuts – belly, neck, skirt and jowls-in underground stations and magazines. (Source, USMEF)

France

Pork Presto

The R&D agency ADIV, with the support of Inaporc (French pork Inter-professional body), FNICGV (meat processors and wholesalers) and CFBCT (National independent butchers Federation), has launched 12 new products designed for the retail sector. This project, inspired by the Agneau Presto initiative, results from observation in other countries such as the UK, Spain, Australia, USA and Canada. The new products are mainly joints and steaks from loins and shoulders but also include further processed products such as stir fry and cubes. This new cutting technique significantly increases the carcase value.

Le Porc Français

The new logo is now definitely replacing the old VPF (Viande Porcine Française) and the new campaign has started in the Parisian press (Metro and 20 Minutes) and women's press; 17 magazines with the objective of 50 million contacts. Also, 8,600 POS kits material have been distributed in supermarkets. Independent butchers, charcutiers, have received posters and 2,000 of them also received specific kits. Videos will circulate on the web mainly through cooking sites and relevant regional and national daily press sites and also on the www.leporc.com site, where a quiz will invite surfers to win goodies.

French herd

According to Agreste, in May 2014 the French pig herd decreased by 1.7% to 13.4 million head, including 1.07 million sows. Analysts predict a 1.8% decrease in production for the first semester 2015 compared with same period in 2014.

Market data for week 47

Pigs: Same causes, same effects: the renewal of competitiveness of European meats penalises the French 'origin', in France and for exports. So, in spite of a balanced relationship between supply and requirements, the 56 TMP base price eased by €c0.7 last Monday in Plérin.

Piglets: The piglet market is not supported by pork butchers but by the progressive reduction in offers. Prices are stable or increasing. In contrast however, the decrease in the 56 TMP price was reflected by a decrease of FNP-FNCBV prices last week, down €c2 for 25kg weaners and €c35 for 8kg piglets.

Cuts: Interest by consumers for pork meat is moderate. Sales are not good and prices have difficulty in maintaining stability, due to the competitiveness of European meats. No changes are planned over the next few days.

Denmark

On the European market, fresh hams and other cuts were traded at unchanged or slightly lower prices this week. On the British bacon market, sales were reported as stable. For countries outside Europe, sales remain slow to both Japan and China.

Spain

ICG Group plans to open its meat center in Cubillos del Sil in 2017

Next March, ICG Group plans to start to build their Center of Meat Innovation and High Technology (Cicat, initial in Spanish), located in an industrial area of Bayo (Cubillos del Sil -León). The facility is expected to produce 175 tonnes of fresh meat, per day, which will involve slaughtering, among other species, 1,300-1,500 pigs per day. (Cárnicas 2000)

The Russian veto takes its toll

The closure of the Russian market has taken its toll on the Francisco Puigvert company. The manufacturer of cured meat products and hams has requested voluntary insolvency in the Commercial Court No. 1 of Girona. (Source: Alimarket)

Valencian pig sector in deep crisis

The Valencian Farmers Association (AVA-ASAJA) announced that the Russian veto, in place since last August, has plunged the Valencian pig sector into a severe crisis that puts dozens of farms on the very brink of bankruptcy. (Source: Agronegocios)

Higher Spanish cured ham exports

At €223m in the first nine-months of 2014, the value of Spanish cured ham exports was 11.56% higher compared with the corresponding period a year earlier. Exports reached 24,552 tonnes, up 10.27% year-on-year in volume terms. (Source: Eurocarne)

Germany

Another price decrease expected

Due to the large amount of available slaughter pigs, the recommended price was reduced by €c4 per kg last week. However, this reduction has not significantly increased the demand from slaughter facilities and the market is still oversupplied. In most regions, pig numbers exceed demand. Only southern parts of Germany report a mostly balanced market, due to the large volumes of live pigs delivered to Austria. On the meat markets, prices remains well under year earlier levels. Another price decrease seems inevitable as most slaughter companies have already reported €1.30 per kg as reasonable. Therefore, a decrease between €c4 and €c6 per kg seems most likely. A price below €1.30 per kg was last seen in Germany in January 2011.

Brazil

Sharp correction

The pressure of lower domestic demand, combined with doubts surrounding exports, particularly those aimed at Russia, have caused a sudden reversal of the recent sustained upward trend seen since the beginning of the austral winter (summer in Europe). The sharp depreciation of the ruble against the dollar (almost 16% in the last month) has caused a drop in purchasing power of Russian importers and reduced Brazilian exports to that market. The average volume of pork exported by Brazil in the second week of November has fallen by 58% week-on-week. (Source:Mercolleida)

Mexico

Mexican opportunity

The General Coordinator of Livestock of the Ministry of Agriculture, Francisco Gurría, said that meat demand worldwide will continue to grow and Mexico has a great opportunity in the coming years. In Mexico, they annually produce around 1.3m tonnes of pig meat, with significant presence in the domestic market also internationally, and such as Japan, Korea and soon Russia and China. (Source: Eurocarne)

Chile

Chile reinforces measures to prevent PEDv

The National Service of Agrarian Health of Peru (SENASA) officially informed the Agricultural and Livestock Service on 19 November of the presence of Porcine Epidemic Diarrhea virus (PEDv) pig farms in southern Peru, specifically the farms in the towns of Tacna and Moquegua. The disease has not yet arrived in Chile, where authorities are reinforcing measures to prevent it. (Source: Eurocarne)

Russia

Meat import decreased

According to the Ministry of Agriculture of Russia, in the first 11 months of 2014, Russia meat imports decreased by 32.6%. In the year to date, imports totalled 1,109,300 tonnes (excluding imports from Belarus and Kazakhstan). Specifically, pork import, decreased 42% and amounted to 313,200 tonnes. (Source, piginfo.ua)

National pork production forecast

According to the statement made by Yuriy Kovaliov, General Director of the National Pig Breeders Union, in 2014 pig production in the Russian Federation is forecast to total 3m tonnes in live weight terms, which is 168,600 tonnes more than in 2013. (Source, agroinfo.com).

Pork imports from Thailand

Two Thai enterprises EST-102 and EST-111 have already gained approval for the export of pork to the Russian Federation following inspection by Russian officers in October. Rosselkhoznadzor experts will inspect meat produced for export to Russia in situ at the Thai exporters premises. (Source, chickeninfo.ru)

Belarus

Pork production decreased

According to information provided by the National Statistic Committee, production of meat and meat byproducts during the January to October 2014 period decreased to 522,300 tonnes, 9.2% less than in the same period in 2013. Specifically, pork production decreased 21.2% to 141,100 tonnes. (Source, agriculture.by)

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