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AHDB Pork Weekly Export Bulletin


18 May 2015

BPEX Weekly Export Bulletin - 18 May 2015BPEX Weekly Export Bulletin - 18 May 2015


British Pig Executive Weekly Export Bulletin

Hofex that took place in Hong Kong from 6 to 9 May was attended by 16 UK meat exporters with 7 booths presenting pork, sausages, bacon and ham. Every morning, the joint BPEX-EBLEX pavilion served the GREAT British Breakfast to invited guests, cooked by well-known Chef Michael Erlik. We also conducted a pork cutting demonstration as well as presentations and tastings of sausages, bacon and Melton Mowbray pork pies. Exporters reported brisk business and are steadily expanding their sales. Hofex with 2,400 exhibitors is the most important international fair in the region, with a particular focus on fine food. SIAL Shanghai is larger, particularly for meat – Hofex launched a new meat hall this year – but is not so international in its outlook.

SIAL China, held each year in Shanghai during May, is the largest show in China. This year was no exception with 2,800 companies from around the world exhibiting across the 10 halls of the show. Seven UK meat exporters were present, where, for the first time on the BPEX stand at this show in China, well know chef, cooked innovative pork-dishes showcasing high, quality British pork to invited importers. Brisk business direct to the Chinese market was reported from this successful and busy revision of SIAL China.

The three-day BPEX mission 11-13 May to Japan was attended by all UK major pork exporters. The main focus of the mission was the reception at the British Embassy for Japanese importers and press, with a presentation of the British pork sector and individual presentations of exporters in smaller groups. Some 50 importers and press attended the event. The team also visited supermarkets and processors, and discussed market access with the Japanese Ministry of Agriculture. The success of the mission will be measured by sales of UK pork on the Japanese market. We exported 11,000 tonnes of pork to Japan in 1996. This fell to a low of 23 tonnes in 2009 but exports have started to recover.

Germany

Success for Tierwohl
Despite its detractors, the Tierwohl initiative has attracted a lot of demand that may exceed the funding available. (Source, Pig Progress)

Markets
After several weeks of easing prices for pork cuts on the German market, the trend is now starting to turn. Higher temperatures have finally lifted demand for barbecue meat. As a result, the slaughter facilities are starting to order slightly larger numbers of slaughter pigs. However, regional differences can be seen. While the market in Southern Germany is roughly balanced, in Eastern Germany, available numbers are only barely sufficient. Additionally, the lack of several slaughter days due to the holiday season reduces the slaughter capacity. Nonetheless, the impulses from the meat market were enough to enable an increase of the recommended price by €c2 per kg to €1.42 per kg. (Source, AMI)

 

France

Cooperl
The French cooperative has just received its sanitary approval to export cooked ham to China.

Pork campaign
From 24 April, the new campaign “Régalez-vous à la française” (enjoy your food the French way!) should improve awareness of the new French pork logo, ensuring pig meat and charcuterie products come from pigs, born, reared and slaughtered in France. The campaign will feature in the pages of 12 different women’s magazines (TV, fashion, cooking) and their websites, with a quiz also appearing in specific POS material distributed in supermarkets and independent “boucherie-charcuterie” shops.

La Collégiale
Eighteen pig producers located in Pas de Calais (north) are now supplying between 700 and 800 pigs per week, which are processed and sold to local stores. These pigs benefit from an Omega 3 enriched feeding regime, included in the Bleu Blanc Coeur programme (feed including either linseed, grass, Lucerne, etc). The extra cost linked to the specifications represents €2.00 per pig for an added value of €4.00 per pig which could rise to €10.00 per pig. 3650 tonnes are sold every year to butchers (Délicochon brand), to “charcutiers” (Jean Régal brand), supermarkets (Coduna brand) and Gamm Vert garden centres (Tante Clémence brand).

Markets
Pigs: Offers were broad last Monday at Plérin, demand from slaughterers had progressed, helping to stabilise the base price.
Piglets: No change at the beginning of week. Demand was measured and stable. Offers are sufficient or even slightly improved according to the region and category considered. Prices are stable or slightly decreasing. FNP-Coop de France prices lost €c2 for 25kg weaners and €c51 for post-weaning piglets.
Cuts: The beginning of the month, bank holiday shortened weeks (concentrating activity over 4 days) and the sunnier weather has seen many parameters in favour of the French meat market, especially for seasonal cuts (barbecue). Prices are stable due to offers sufficient for the demand.

 

Denmark

Markets
On the European market, fresh hams and front ends traded well at unchanged price levels. Loins were under pressure and traded at slightly lower prices, while trade for other cuts was also under pressure. The British bacon market remained stable. For markets outside Europe, sales were reported as stable to Japan with a good trade reported to China.

 

Italy

Italians welcome new labelling rules for pork
The labelling of the origin of pork will favour Italian pork at retail. Until now, Italian pork is often mixed with imported products when packed in stores or central packing plants. (Source, Assica bulletin)

Pulled pork at Milan Expo
Pork is not widely seen at Milan Expo (salami and dry-cured ham are) but the US pavilion serves food from six food vans including one dedicated to pulled pork. (Source, own)

Record exports
The value of exports of processed pork products rose by 6.3% in 2014 to €1.259b for 148,000 tonnes of product. Dry-cured ham dominates exports with a value of €648m. Germany, France and the UK represent more than half of the exports. Italian food exports are outperforming all other industrial sectors. (Source, Assica bulletin)

Turnaround in 2015
There is a timid but palpable feeling of optimism in Italy. Food consumption should increase by 0.6%, production by 1.2% and exports by 6% in 2015. (Source, ISMEA)

Pini
We mentioned last week the rise of Pini in Poland. Pini is now the largest pig abattoir group in Italy through Bertana and Ghinzelli, and owns a Bresaole plant in the Italian Alps where the business started; the group owns Hungary Meat Kft and the abattoir, hamburger and pork processing plants in Poland. In total, the understated group slaughters more than 6m nowadays which puts it in in the top of the European league of pork processors. The very large stand at Tutto Foods demonstrated the capacity of the group to supply efficiently the low and medium end of the Italian meat market with locally produced or imported meats. (Source, own)

Serbia

More details on Tönnies’ investments
Serbian Prime Minister, Aleksandar Vucic, said that the contract with Tönnies would be signed this month, adding that the first five of twenty pig farms would be built in the Banat region in Pancevo, Vrsac, Zitiste, Zrenjanin and Kikinda, and would be operational in the summer. Serbia's Prime Minister informed that the investment of the German company in its Serbian unit amounted to around €420m and eventually will produce 3m pigs. (Source, Dnevnik)

Ukraine

Population of pigs decreased
According to State Statistic Service data, at the end of March the pig population in Ukraine decreased by 4.2%, or 329,300 pigs, compared with a year ago. In March last year, there were 7,482,800 pigs reported in the Ukraine. (Source, pigua.info)

Belarus

Easing pork price
According to the data provided by the State Statistic Service of the Republic of Belarus, at the beginning of May, boneless pork was sold at BYR92,127 (US$1.59 per kg) which is BYR3,174 less than a month ago. (Source, agroperspectiva.com)

Imports banned from Kyiv
On 12 May,the Department of the Veterinary and Food Surveillance of Belarus banned pork imports from Kyiv and Kyiv oblast, due to a case of the ASF being registered in the region. (Source, belta.by)

Russia

Losses due to the ASF virus
According to data published by Rosselkhoznadzor, at the beginning of April, ASF had been registered in nine oblasts of the country: Kaluga, Moscow, Briansk, Smolensk, Yaroslav, Orel, Voronezh, Kursk, and Volgograd. The outbreaks have reduced the potential of annual increase in pork production. The total loss from the ASF epidemic in Russia is estimated at RUB37b ($752.5m). (Source, agroinvestor.ru)

Cape Verde

ASF outbreak
Boavista Island with a large backyard pig production has been hit by an outbreak of African Swine Fever (ASF). (Source, OIE)

Japan

Niche marketing of pork
Due to its high price, Japanese domestic pork is often sold as a high value differentiated product. The best known product is of course the kurobuta (Berkshire) pork, but there are many other small schemes. The TokyoX pork scheme markets 70,000 pigs per year from the Tokyo area since 1996. The pork marbled and dark red, is produced from a stabilised hybrid breed of Peking x Berkshire x Duroc pigs with P2>24mm with controlled feed. Price paid to producers is about £4.40 per kg. Muddy Hogs (LW x LD) in Hokkaido are reared outdoors. Sakai pork from Shizuoka (LW x LD) uses a British style outdoor system. Old Type Swine from Honjyo, Saitama uses an old style Yorkshire live backcrossed to a modern Large White (limited heterosis but good quality potential!). Smithfield Foods from the USA has developed a differentiated product, Silky Pork, specifically for the Japanese market. (Source, own)

Japanese consumers demand taste
This is the result of a consumer survey conducted by TokyoX. Taste comes first in consumer demand (55%), ahead of GMO and antibiotic-free (27%), traceability/guarantee of origin (18%), good colour (13%), marbling (5%) and other characteristics (12%). The low ranking of marbling is surprising for Japan. (Source, TokyoX)

Fewer pigs in Japan
Japan is trying to hold onto the current proportion of locally produced against imported pork at 60-40. They will be struggling. The average age of a Japanese farmer is, unbelievably, 70. In the large Tokyo region, there used to be 10,000 pig farms in 1955, there are now only 30. (Source, own)

China

New breeding unit
On 11 May, Chuin announced they will build a new pig breeding base with an annual output of 3m heads planned. (Source, BOAC Ltd)

 

Spain

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