AHDB Pig Market Weekly
24 October 2016
Lower prices can’t halt slide in pork retail sales
Consumer spending on retail pork purchases was down 12%, compared with a year earlier, in the 12 weeks ending 11 September. Prices were down across most major cuts, with the biggest percentage drops coming in loin cuts and shoulders. Despite this, the overall amount sold was down 6% year on year. The volume of pork sold on promotion was lower than a year ago. Within that, there was an increase in temporary price reductions (TPRs), while levels of Y for £X deals, which can be important drivers of volume sales, continue to fall. Switching data shows that people who moved out of pork did so mainly to fresh chicken and also chilled convenience products. However, pork did make gains from frozen chicken during the latest period.
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