AHDB Pork Weekly Export Bulletin
05 December 2016
AHDB Pork Weekly Export Bulletin - 5 December 2016
Denmark
New strategy for Danish Crown
Danish Crown has unveiled its new strategy called 4WD (for “Forward”). It has a clear focus on four home markets: Denmark, Sweden, Poland and England (where does Germany feature?), focusing on consumer and innovation, added value (eg organic/sustainable meat, antibiotics-free pork, local meats) and “one-Danish Crown”, where good practice can be shared. The business is aiming at a return on investment of more than 10%. (Source, AFZ)
Danish Crown dividend disappointing
The annual pork dividend equates to £0.11 per kg and does not cover the price difference between Denmark and the average EU price. Danish Crown generated DKK1.6b net profits in 2015-16, against DKK 1.8b in the preceding year. (Source, Danish Crown)
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