Pigging Out on Pork at Christmas

Christmas is traditionally an important time for pork and this year has been no exception.

Volume sales of leg roasting joints saw a 14 per cent rise while loin roasts were up by more than 17 per cent according to figures just released. Over the same period, the total sales of pork also showed a healthy rise - up almost four per cent in volume and 5.6 per cent in value.

BPEX Consumer Marketing Manager Chris Lamb said: "When it comes to roast meals pork is still a family favourite and this is even more true over the Christmas period. After eating the turkey people are looking for something different and British consumers love the quality and variety of tasty, lean pork."

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