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Tuesday, April 29, 2008
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Low Pork Price Should Encourage Cash-Strapped Consumers

NEW ZEALAND - Pork is now the cheapest meat in New Zealand – and this is sure to please Kiwis hit with recent food price hikes.

In mid-April New Zealand Pork carried out a detailed survey of meat retail prices across 28 cuts of meat in 12 stores in the Auckland and the Waikato region including Woolworths (in-store and online), Foodtown, New World, The Mad Butcher, Countdown, Pak’n’Save, Warehouse Mega and Meat Cuisine online.

“We’ve achieved the unenviable position of being the cheapest meat in the cabinet,” says Sam McIvor, New Zealand Pork Chief Executive.

The survey compared everyday prices, across equivalent cuts, for the four main meats, Pork, Beef, Lamb, Chicken. The analysis shows that:

  • Trim PorkTM – Mince on average NZ$1/kg cheaper than the premium beef equivalent
  • Chops – pork were roughly NZ$3/kg cheaper than lamb
  • Roasts – generally sold on special and pork is about 70c/kg less than chicken and about NZ$2/kg less than lamb
  • Steaks – pork was on average NZ$2/kg less than boneless chicken breast and NZ$4/kg less than lamb and on par with beef
  • Stir Fry – pork about NZ$2/kg less than beef and NZ$3-4/kg less than chicken
  • Diced – pork tended to be cheaper than beef and lamb by roughly NZ$3/kg and about NZ$6/kg less than chicken

Retailers Agree

“We’ve discussed these results with other retailers around the country and they backed up our analysis. Pork is now the cheapest meat available, and a saviour for the currently stretched household food budget," added Mr McIvor.

And, that may change consumer choices. While pork is the world’s most consumed meat, for many New Zealanders, it will be a new meat on the weekly menu - something NZ Pork is keen to encourage and support.

“There’s plenty of help available and if people are unsure how to cook pork, help is just a text away as we supply retailers with '100 per cent New Zealand Pork’ on-pack labels with a text number for an instant recipe,” said Mr McIvor.

ThePigSite News Desk



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