Proposed NPB Budget Continues Consumer Focus
US - Bolstered by market research that shows the new Pork® Be inspiredsm campaign is having a positive impact on consumer attitudes, more than 50 pork producers will meet in Des Moines, 7-8 September, to draft a 2012 budget for the National Pork Board that is expected to maintain a strong focus on getting consumers to eat more pork.
2 September 2011
2 minute read
