Compassion in World Farming Wins Silver24 October 2012
UK - Compassion in World Farming has won £100,000 of ad space for the world's first ever live pig feed which will be broadcast across a large format outdoor screen at London's Westfield shopping centre at the beginning of next year.
Ocean Outdoor announced the winners of its annual The Art of Outdoor Digital competition which celebrates pioneering agencies and brands that are pushing the creative boundaries of digital out of home advertising, showcasing their content on Ocean’s extensive digital network.
Second place was awarded to Compassion in World Farming for The World’s First Real Live Feed, which invites people to show their support by feeding Patsy and other free range farm pigs and make a donation to the cause via text interactivity. The campaign was created by Elvis and is showcased at the Eat Street @ Westfield site.
Competition entrants were judged by a panel of industry experts for their visually stimulating and innovative approaches, using digital techniques including full motion, layering, subtle motion, time sensitivity, augmented reality and data streaming.
Tim Bleakley said: “Each year, this competition produces Cannes Lion finalists and winners. The quality of this year’s entrants is no exception and reflects the seriousness that the creative community now attaches to the potential of digital out of home. This year also saw the first entries from media agencies, once again signalling a convergence of disciplines.
“Our top four winners are all game changing campaigns which demonstrate the immediacy and relevance of knock-out installations which are simple, strong, highly scalable and likely to catch fire through their amplification well beyond their chosen sites.”
ThePigSite News Desk