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Consumers Support COOL, Urge Defence of Law

14 November 2013

US - A coalition of consumer organisations sent a letter to the 2013 Farm Bill Conference Committee members in support of Country-of-Origin Labelling (COOL), urging members of Congress to defend the law and reject any calls for changes. As a longtime supporter of COOL, the National Farmers Union (NFU) welcomes the support of the consumer groups.

“We appreciate the support of our allied organizations named in the letter,” said NFU President Roger Johnson.

“Consumers have called for the information provided by COOL for some time and it is our responsibility as an industry to meet those demands.”

The Consumer Federation of America, Consumers Union, Food and Water Watch, National Consumers League, and Public Citizen signed the letter.

The letter cites survey results released in May 2013 by the Consumer Federation of America that showed that 90 per cent of Americans believe they have the right to know the country of origin of the fresh meat they purchase.

A 2008 poll from Consumers Union found that that 95 per cent of US adults agreed that Country-of-Origin Labeling for products should always be available at the point of purchase.

“It is clear that calls for changes to the COOL law do not have the interests of our consumers in mind,” said Mr Johnson.

“Changes to or a repeal of the law would do more harm than good to not only meat and poultry, but so many other industries. This is a widely-supported law and should remain as adopted by Congress in 2008.”


ThePigSite News Desk


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