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Event Showcases Broad Benefits of Precision Farming for Pig and Poultry

24 April 2014

UK - With data set to be one of the most important management tools on farm, the Royal Agricultural Society of England will be advising visitors at the British Pig and Poultry Fair in May on the collection, analysis and effective use of data on their stand, 38A.

The RASE stand will showcase the latest technologies and innovations being used to improve pig and poultry performance, reduce environmental impact and ensure sustainable and profitable industries.

This will include monitoring animal behaviour, climate, water and feed intake for early health warnings and the use of electronic identification for pigs.
As well as this a number of experts will be on hand throughout the day to offer advice to producers on these areas of interest.

Producers and industry are encouraged to come along and discuss the latest innovations and new technology available, and how that might be applied to their farming business to enhance their management and physical and financial performance.

“With growing pressure on agricultural production through a number of factors including a growing population, labour constraints, rising input costs and consumer concerns, there has never been a more important time to improve productive efficiency,” said Charlotte Johnston, Technical Advisor at the RASE.


Re-fuelling the Countryside

As well as this the RASE will be presenting the findings of a new report, Re-fuelling the Countryside, on both days at 13.30 at the Energy – cutting costs and making it pay – Growing your Business Forum.

The report looks at the opportunities and challenges associated with renewable transport fuels on-farms and in rural communities.

For anyone involved in the pig or poultry industry, the 2014 British Pig & Poultry Fair on the 13th and 14th of May should not be missed. It is a free event, but those wishing to attend are reminded that they are required to register. Registration is open and can be completed online at

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