Waldo Farms Announces Rebrand to Waldo Genetics28 May 2014
US - Waldo Genetics, a leading swine genetics innovator, is pleased to announce the rebranding of the company.
The rebranding follows a period of change and progress for Waldo Genetics, formerly known, for nearly 120 years, as Waldo Farms. The rebranding includes a new name, visual identity, marketing activities, new website and the appointment of Linda Gibbs to CEO.
Commenting on the rebranding, Gibbs explains: “Over the last several years, we’ve made many progressive changes we believe advance our tradition of innovative genetic improvement that our customers appreciate and their business demands. Our product offering has evolved such that we believe the name Waldo Genetics more accurately reflects who we are and what we offer.”
Founded in 1885, Waldo Farms has evolved to become a genetics leader. Now, Waldo Genetics, the company continues evolving its progressive practices, yet maintains its traditional values, both of which, benefit its customers.
“The rebrand is more than simply a name change,” says Gibbs. “We’re infusing innovations into every part of our company ensuring our customers continue receiving the very best of our traditional values and progressive practices.”
Gibbs invites anyone to follow Waldo Genetics on Twitter using @WaldoGenetics and remain current with the company’s genetic innovations by reading periodic blog posts at waldogenetics.com/blog.
About Waldo Genetics
Waldo Genetics, a leading hog genetics innovator, produces and supplies predictably high-yield Pure Duroc, Yorkshire, Landrace and Parent female breeding stock, as well as both Terminal and Maternal semen. For almost 120 years, Waldo Genetics has been a leader in implementing and promoting genetic advancement principles, herd health technologies and production practices. Waldo Genetics delivers traditional values and progressive practices.