Robertson Leads Newly Created Ceva Swine Division09 October 2014
US - Gary Robertson has joined Ceva Animal Health as Director of the newly formed swine business unit.
Robertson joins Ceva with more than 15 years of experience growing swine product portfolios for animal health companies. In his new role, Robertson is charged with building Ceva's US swine division, which will include product development, sales, marketing and technical services.
"Gary's passion and understanding of the market, along with his strong relationships in the industry, will help Ceva launch a successful swine business unit," says Craig Wallace, CEO and North American Zone Director. "Launching a swine division is imperative to achieving our goal of becoming a broad-based animal health company."
Ceva is an emerging animal health company both on a global and national scale. The company most recently launched its equine division and, with the additional expansion into swine, hopes to continue its strategic growth in the US animal health space. Adding a swine division with Robertson at the helm demonstrates Ceva's continued investment in the animal health industry.
"Our companion animal, equine and poultry business units are rapidly growing and now our expansion into swine helps us continue that strategic growth," says Wallace. "Gary brings to Ceva broad US and international experience in sales, marketing and account management in the swine industry. This is something I'm confident producers and veterinarians will notice and appreciate."
Ceva has a strong commitment to its customers. The company continues to invest heavily in research and development to manufacture products for novel diseases and create custom solutions for its customers.
"Producers and veterinarians don't currently associate the Ceva brand with swine health," says Robertson. "We are new to this market and I know it will take time for swine producers and veterinarians to get to know us. But I'm confident the industry will see our dedication to customers and our commitment to providing products and solutions that truly impact not only producers and veterinarians, but the industry as well."
Robertson will be building the US swine division from the ground up and is excited and ready for the challenge. "Ceva is an innovative company that has an entrepreneurial spirit led by talented people," says Robertson.
Wallace adds that Robertson is one of those talented people that will help the company continue to grow. "Gary has the experience, passion, drive and relationships to create an unparalleled pipeline of effective products and a technical support team for the swine industry," says Wallace.
Robertson has previously worked for Zoetis (formerly Pfizer Animal Health), Fort Dodge Animal Health and Boehringer Ingelheim Vetmedica, Inc. He earned his Bachelor of Science degree in animal science from Oklahoma State University and is a past recipient of the National Agri-Marketing Association's Professional Development Award of Excellence.
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