CANADA - The Canadian Pork Council (CPC) has accepted an invitation from the federal government to join a trade mission to the People's Republic of China.
CPC Chair, Jean-Guy Vincent, joined Prime Minister Stephen Harper, Federal Minister of International Trade Ed Fast, Minister of Foreign Affairs John Baird, Minister of Industry James Moore and Agriculture Minister, Gerry Ritz, for the four-day mission to build relationships, promote Canada's safe and top quality pork products and expand and improve trade access to the country.
Mr Vincent said: "The Chinese market is vitally important to the Canadian pork industry, with sales to that country last year exceeding, for the first time, a quarter of a billion dollars. The federal government has worked tirelessly to grow this important market for our products. Trade missions to China help to further strengthen this growing business relationship."
This was CPC's second chance to participate in a trade mission to China this year with the federal government.
Mr Vincent added: "This was a great opportunity to be part of an important event. I would like to thank Minister Ritz and the federal government for sending a strong message about Canadian agriculture and our meat industry, and how Canada produces safe and high quality products."
Canada's pork producers and exporters regularly travel to other parts of the world to study what consumers want in these markets and to promote the quality, taste, safety and reliability of Canada's pork products.
Canada is the world's third-largest pork exporter and represents 20 per cent of world pork trade. In 2014, Canadian pork was exported to over 100 countries. Maintaining existing pork markets and opening up new markets is critical to the Canadian hog industry.
The CPC serves as the national voice for hog producers in Canada. A federation of nine provincial pork industry associations, our organisation's purpose is to play a leadership role in achieving and maintaining a dynamic and prosperous Canadian pork sector.
ThePigSite News Desk