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Falling Prices, Horsegate Legacy is Boost for UK Pork Industry

15 January 2015
National Pig Association - The voice of the UK pig industry

UK - Brent Crude is not the only commodity that is falling in price. Pork has dropped 20p since summer, and it’s still falling, says the national Pig Association (NPA).

"You would not expect us to welcome the steady decline in pig producer prices over the past few months — but we do applaud the fact that these price drops are helping retailers and foodservice to delight customers with lower prices for British pork and pork products," said National Pig Association chairman Richard Longthorp.

National Pig Association is taking the opportunity, on the second anniversary of Horsegate, to commend retailers for remaining committed to British pork, particularly in the face of intense provocation from mainland Europe where Russia’s meat embargo is causing serious market difficulties.

"Retailers are sticking to the promises they made after Horsegate to source more British pork because it is a quality, farm-assured product, with a short, transparent supply chain," said Mr Longthorp.

In particular NPA praises the British pork ‘hundred-percenters’ as identified by the industry’s Porkwatch survey, namely Waitrose, M&S, Budgens, the Co-op, Sainsbury’s, Morrisons, and hard discounters Aldi and Lidl.

"Pork is not only the most versatile of meats, it remains outstanding value — which is particularly important whilst consumers remain price conscious in what, for many, are still challenging times," said Mr Longthorp.

"With a 20p a kilo drop in pig prices since June, the value of British pork is now even greater, especially as customers are getting a locally-produced high-quality product."

To return to the pre-Horsegate days of sourcing meat solely on price, and regardless of origin, would be the worst kind of short-termism, he said.

"The huge surge in the popularity of British pork we have seen since Horsegate has led to a period of recovery in the British pig industry, with investment in staff training and apprenticeships, new facilities, new technology and new accommodation — and everybody has benefited."

ThePigSite News Desk

Top image via Shutterstock



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