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Nutriad Appoints Commercial Manager Asia

05 March 2015


ASIA - Multinational feed additive producer Nutriad has appointed Ab Greven as Commercial Manager for its Palatability Business Unit in Asia Pacific.

With over 50 years of leadership in the specialist arena of animal feed palatability, Nutriad continues to develop products supporting optimal feed consumption and customer appeal.

Nutriad is currently investing in new production and lab facilities in the USA which, together with other dedicated palatability manufacturing capability in UK and China, will enhance its leadership role in providing service and support to customers in all key feed markets.

Ab Greven

Erik Visser, CEO Nutriad commented that: "Asia Pacific is a focus region in Nutriad’s strategic growth plans for our unique palatability product offering and the appointment of Ab Greven as Commercial Manager will enable increased support to our customers and partners."

Ab Greven joins Nutriad from his previous position as Business Manager EMEA with Balchem. With over 15 years’ business development experience gained in key account management, commercial and technical support he has an excellent understanding of the animal feed additive sector relating to both mono-gastric and ruminant production and feeding.

“I look forward to working with the Nutriad group in Asia Pacific and the Palatability Business Unit team. Nutriad’s long track record of innovation and product portfolio of high quality flavour and sweetener solutions is a great basis on which to build. On-going investments support the growth plans that Nutriad has and I am delighted to be joining the company at this time ,” Ab Greven said.

Nutriad, headquartered in Belgium, provides feed additives and services to over 80 countries worldwide through a network of own offices and distributors, supported by four application laboratories and five manufacturing facilities located on three continents.

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