ANALYSIS - Post-acquisition of Vi-COR, Arm & Hammer Animal Nutrition is focused on research, the product pipeline and education efforts.
"Arm & Hammer Animal Nutrition is very rooted in science research based product development and that was one of the key interests of Vi-COR, although they were very research based, it was tapping into Arm & Hammers' ability to take that even further," said Roger Beers, Global Business Manager, Arm & Hammer Animal Nutrition.
"Over the course of the last 5 months even with the integration activities, we've spent a lot of time working on evaluation of the products, and what we need to do to with those product to take them to the next level in future development. So we begin to load the pipeline for future product development, which ultimately translates to a more sustainable future for the producers we work with."
Arm & Hammer has launched several education initiatives to assist producers, nutritionists and consultants with their understanding of how Arm & Hammer's product offering can be integrated into their nutrition programs, including a suite of online tools and customer meetings.
"We've been holding a series of what we call Discover Arm & Hammer Animal Nutrition events in association with other key events throughout the world," Beers said. "We'll be in South America in two weeks. We'll have a number of those sessions throughout the world as we go between now and the end of the year."
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