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Genesus Appoints General Manager for South East Asia

17 November 2015
Genesus - The first power in genetics

GLOBAL - Genesus, a leader in hyperprolific Yorkshire and Landrace maternal lines and Duroc Terminals and the world’s largest registrar of high health purebred genetics, has announced that Paul Anderson, Genesus International Sales Manager has been given the added responsibility of General Manager Genesus South East Asia, excluding the Philippines where Todd Thurman, Global Strategic Account Manager will continue as Country Manager.

Paul joined Genesus in February this year as International Sales Manager after 27 years in genetic sales. Paul joined Newsham Genetics in 1988.

Following the merger with JSR in the year 2000, Paul saw his responsibilities expand to become JSR International Sales Director and continued this position until JSR decided to withdraw from the International genetics business in 2014. Paul takes on this added role immediately.

Paul will continue to be an integral part of Genesus business in the UK and Europe. 

Paul commented: “With the Genesus Complete Program you really can get the maximum on farm performance and provide your customers with the very best quality pork where it counts – on the fork!” 

Mike Van Schepdael, Vice President, Genesus Inc. commented: “Genesus has established a strong footprint in South East Asia and we see an excellent opportunity to grow our business there. Our animal’s strong appetite, growth rate and easy temperament is well suited for the Asian climate. We are pleased to have Paul lead our South East Asia team as we continue to deliver high performance to our customers. “

To find out more about Genesus Genetics, please take the time to visit their website at .

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