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Some Relief for UK Pig Meat Sales

15 December 2016

British Pig Executive

UK - The amounts of bacon and sausages purchased from retailers in the 12 weeks to 6 November were higher than a year before but pork sales were still depressed. These were among the results of the latest data from Kantar Worldpanel.

The amount spent on fresh/frozen pork during the period was down 14 per cent year on year, continuing the declining trend of recent months.

The amount sold fell by 9 per cent , compared with the same period last year, despite prices being 5 per cent lower.

All pork cuts were affected to a greater or lesser extent. Pork volumes were affected by consumers switching to chicken and beef, both of which sold in increased volumes during the period. Lower prices continue to be apparent across the meat sector, with the exception of lamb, which also lost out compared with 2015.

Although volume sales of bacon and sausages were up on a year before, lower prices meant that spending on these categories was also down.

A 9 per cent drop in bacon prices meant a fall in spend, despite a 3 per cent growth in the amount purchased.

A smaller discount for sausages was enough to turn the 1 per cent volume increase into a 3 per cent value decline. Sales growth accelerated for both bacon and sausages in the latest four weeks.

Purchases of sliced cooked meats, mainly ham, were little changed in either volume, value or price.

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