What's on the label? France bans meat terminology on veggie alternatives

France has, this week (24 April), introduced a ban against using terminology relating to animal-based foods to describe their plant-based alternatives
calendar icon 24 April 2018
clock icon 2 minute read

No longer may food producers who sell soya steaks, vegetarian sausages or veggie burgers be allowed to use such terminology and doing so could lead to a €300,000 fine. The rationale? According to the BBC, a farmer MP argues that these products and their meat-based terminology are confusing consumers.

"It is important to combat false claims. Our products must be designated correctly: the terms of #cheese or #steak will be reserved for products of animal origin," said Jean-Baptiste Moreau, a member of President Emmanuel Macron's political movement La République En Marche.

The regulation, in the form of an amendment to an agricultural bill, also applies to vegan and vegetarian products labelled as alternatives to dairy.

See the full report from the BBC here

Ryan Johnson

Editor at The Poultry Site

Ryan worked in conservation from 2008 to 2017, during which time he operated a rainbow trout hatchery and helped to maintain public and protected green spaces in Canada for the Toronto and Region Conservation Authority. As editor of The Poultry Site, he now writes about challenges and opportunities in agriculture across the globe.

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