Ireland launches beef and pork campaign in Russia

IRELAND - The Irish Food Board Bord Bia has launched a major new programme to develop outlets for Irish beef and pork in Russia’s rapidly growing supermarket sector, reports the Irish Examiner newspaper.

Agriculture and Food Minister Mary Coughlan headed an Irish delegation to St Petersburg, the home town of Russian President Vladimir Putin, for the launch of the promotional drive, the paper said. It included the launch of the first ever retail promotion for Irish chilled beef in Russia.

Given the development of both the Russian economy and the retail sector, the prospects for expanding trade in Irish food and drinks products are considered to be good over the next couple of years.

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Source: just-food.com

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