Marketing Pork News
National Pork Board Updates Promotional MessageUS - The US-based National Pork Board is shifting the focus of its promotional message for pork away from its 23-year comparison to chicken to imaging that focuses on the positive attributes of pork, writes...
Checkoff's National Taste of Elegance CompetitionUS - Adam Wells-Morgan, executive chef of The Club at Old Hawthorne in Columbia, Missouri, won top honors in the 21st annual National Taste of Elegance™ contest on 14 June in Baltimore, Maryland.
Zhongpin to Open New Pork Plant in Eastern ChinaCHINA - Zhongpin is to mstart work on a new processing plant and a distribution centre to produce chilled and frozen pork and prepared pork products and to broaden its cold-chain logistics business in...
Pork Industry Looks for Sizzle in New Slogan US - By next year at this time, pork may be calling itself something besides "The Other White Meat."
Open Farm SundayUK - This Sunday, 13 June, is Open Farm Sunday, when farmers open up their farm to members of the public to visit and learn what goes on on the farm and how their food is produced.
National Pork Board Implementing New Strategic Plan US - Just months after adopting a new five-year strategic plan, the National Pork Board is busy implementing the plan's vision, National Pork Board President Tim Bierman told reporters Wednesday at World...
Farmers Want to Talk to Consumers about Welfare UK - About one-quarter of pig farmers surveyed were proud of their productivity and welfare. More than half wanted to tell consumers about the welfare of their pigs, and would be willing to participate...
Fears Welfare Code Will Disadvantage NZ FarmersNEW ZEALAND - A number of submitters to a new pig welfare code are calling for a levy to be imposed on pork imported from countries that do not meet the animal welfare standards it sets.
AMI Unveils 'Six Degrees of Bacon' US - Trivia buffs may be skilled at finding connections to the actor Kevin Bacon through the game 'Six Degrees of Kevin Bacon' but how many are schooled in trivia about the real bacon, the one whose scent...
Danish Pork a Bestseller in JapanJAPAN - The sausages are half the size, and to a Danish palate would seem both fattier and slightly sweeter than sausages for the Danish market. However, tastes vary, and in Japan the small sausages from...
Welfare-Focused Pig Campaign Gets SupportSCOTLAND, UK - Three Scottish pig farmers were treated to some VIP treatment when Miss Scotland, Katharine Brown, took them for a spin to celebrate the launch of a campaign for pork from farms inspected...
Pork Producers Hope to Profit During World CupSOUTH AFRICA - In an effort to increase sales during the Soccer World Cup, the pork industry says it plans to promote pork to international guests and locals as the healthier option over other meat products....
Red Tractor Clocks Up a DecadeUK - It’s been a decade since the Red Tractor food assurance scheme was launched and the NFU is preparing to join in with the logo’s tenth anniversary celebrations.
Saskatchewan Launches 2010 Billboard CampaignCANADA - The Farm Animal Council of Saskatchewan has launched its 2010 "We Care" billboard campaign, writes Bruce Cochrane.
Danish Pork Popular in Japanese Noodle SoupJAPAN - 500 bowls a day - 365 days a year. And that’s just in one noodle restaurant, Hiday Hidaka in Tokyo, which is part of a chain of 250 restaurants with the same name.
USMEF: Export Markets See Fierce CompetitionUS - The USMEF Board of Directors Meeting and Product Showcase got underway in St. Louis on Wednesday, with nearly 200 members hearing from several experts on the state of the global marketplace for US...
NPB Endorses Burger King's Fire-Grilled Ribs DebutUS - With support from the National Pork Board, Burger King Corp. is introducing BK Fire-Grilled Ribs at participating Burger King restaurants across the US.
Pig Rearing Brings Handsome ReturnsANDHRA PRADESH, INDIA - Rural Development Trust (RDT), an NGO founded by the late Father Vincent Ferror, has come up with a piggery scheme to help supplement their meagre daily income.
Absolute Honesty Needed in Pork Product LabellingUK - A call for more honesty in the marketing of pork and bacon, to safeguard the on-farm progress made in pig welfare, has been made by Nigel Woolfenden, the new president of the UK’s Pig Veterinary...
World Pork Expo Debuts People’s Choice BBQ ContestUS - World Pork Expo will offer a new barbecue contest and everyone is invited to be the judge.
Sainsbury's Tops for Animal WelfareUK - Sainsbury's says it has becomes the country's number one supermarket for animal welfare, and sells more Freedom Food-approved chicken than any other retailer.
Food Traceability Could Provide Marketing AdvantageCANADA - The acting dean of the University of Manitoba's Faculty of Agricultural and Food Sciences is confident the creation of a national food traceability system will provide Canadian agricultural producers...
New Federal Pork Industry Investments ApplaudedCANADA - The Canadian Pork Council is welcoming new federal investments to give Canada's pork industry a competitive edge, writes Bruce Cochrane.
New Federal Swine Research Initiatives ApplaudedCANADA - The University of Manitoba is applauding new research initiatives announced last week to strengthen the Canadian swine industry, writes Bruce Cochrane.
Investment to Give Canadian Pork a Competitive EdgeCANADA - On 14 May, Agriculture Minister Gerry Ritz announced an investment in research, traceability and product development that will boost the competitive edge Canadian hog producers need to succeed...
Research, Traceability and Product DevelopmentCANADA - The federal government has announced new investments for research, traceability and product development to help boost the Canadian pork industry's competitive edge in foreign and domestic markets,...
Local Feed for Local PigsUK - As part of its drive to cut carbon emissions, supermarket chain, Waitrose, has signed a multi-million pound deal to supply pork in a more sustainable way.
Aeon Loves US Pork, So Do Japanese ConsumersJAPAN - The love affair between Japanese consumers and US pork got a bit cosier recently when Japan’s largest retailer hosted an intensive three-week promotion that resulted in the sale of more than...
Re-Opening of Moose Jaw Pork Plant ApplaudedCANADA - The Saskatchewan Pork Development Board is applauding news of the sale and planned re-opening of the Moose Jaw Pork Packers pork processing facility at Moose Jaw, writes Bruce Cochrane.
Idled Moose Jaw Pork Processing Plant to Re-openCANADA - The new owners of the Moose Jaw Pork Packers pork processing facility at Moose Jaw hope to have the idled plant back in operation and slaughtering its first hogs by the end of this year, writes...











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