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A Taste Of The Orient

UK - Pork has long been a favourite on the menu at Chinese restaurants but now the British Pig Executive has come up with a plan to make it even better.

A leaflet extolling the virtues of Quality Standard Mark pork has been produced in both English and Cantonese.

As well as highlighting what the QSM stands for, the leaflet also contains a series of mouth-watering Chinese recipes featuring pork.

BPEX Foodservice Development Manager Richard Fagan: "The Mark represents a huge investment in welfare by producers, processors and suppliers to provide consistent quality. "The booklet aims to show how the QSM can build consumer confidence in meals.

"Pork is the world's favourite meat but is generally under-represented in catering. However, in the Chinese sector that is not the case as some of the most popular dishes are based on pork.

"Pork is also a very healthy choice as it can have as little as four per cent fat and is a good source of protein, vitamins, iron and zinc."

Source: BPEX - 25th April 2006

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