Appetite for premium sausages boosts producer's sales

UK - Sausage producer Cranswick saw sales increase by 22% in the last three months of 2006 after demand for premium sausages continued to rise.

The increase followed a record rise in sales throughout 2006 for the company, which produces Taste the Difference pork products for Sainsbury’s, with sales up 14% to £248m.

The Hull-based producer, which also supplies Asda and Morrisons, said all its food products performed well, but premium sausages and bacon showed particular growth.

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Source: Farmers Weekly

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