Mandatory Country-of-Origin Labelling— Will It Benefit Customers
US - Demands for mandatory country-of-origin labeling (COOL) for some retail food products have sparked considerable controversy. Proponents— primarily some cow-calf producers and fruit and vegetable grower/shipper associations—claim such labels would benefit consumers with concerns about food safety, those who wish to support U.S. producers, or who believe that US products are of higher quality than imports.