'Don't be blah' Campaign Nets $2.23 ROI US - After 33 months of action, the Pork Checkoff's 'The Other White Meat. Don't be blah' brand campaign has proved a success - in terms of consumer pull and economics. 19 March 2008 2 minute read North America Our Partners Lallemand Lanxess Hamlet Protein Thermo Fisher Scientific Axcentive More News View all Live hog futures end mixed - CME Market Trends Markets and economics 18 April 2024 2 minute read Danish Crown closes slaughter house in Denmark Market Trends Markets and economics Company News 18 April 2024 1 minute read Cuts nearly 1,200 jobs Mexico leads the way for US pork exports - USMEF Markets Imports and Exports Market Trends 18 April 2024 1 minute read February shipments totalled 196,453 mt Our Partners Lallemand Lanxess Hamlet Protein Thermo Fisher Scientific Axcentive