Festive Hog Roasts: Calling all Pig Farmers!

The aim of these events is to demonstrate the fact that pig meat and pig meat products outsell turkey at Christmas* which stresses its central role in a traditional Christmas meal.

The PR team will encourage consumers to choose high welfare QSM pork products this Christmas. The team is looking for farmers who would be willing to take part in this activity, whether they have hog roast facilities or not!

The plan is for events to take place either week commencing 8^th December or week commencing 15^th December 2008. Your commitment would involve:

• Roughly a day of your time to attend a Festive Hog Roast event close to where you live
• Photographs at the event, potentially with your local MP
• Media interviews with local newspapers and / or radio stations
• Hand delivering hog roast butties to local radio stations (maximum of 3)

The BPEX PR team at Good Relations will be organising the events and media interviews. If you decide to take part, you will be briefed by a member of the team.

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