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Monday, October 19, 2009
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Canadian Govt Invests in International Pork Marketing

CANADA - The Government of Canada is investing in marketing world-class, safe and healthy Canadian pork in international markets.

On Friday (16 October), Parliamentary Secretary to the Minister of Agriculture Pierre Lemieux announced an investment of $550,000 to support the work of Canada Pork International (CPI).

"Our pork producers and processors are known for their safe, high-quality, world-class products, but they need to be able to sell more around the world," said Mr. Lemieux. "This investment will help CPI access more international customers and boost the bottom line for our producers."

This investment will help CPI develop a promotional campaign for Canadian pork in international markets including obtaining, maintaining and enhancing access to markets, providing producers with market information, technical support, promotional and advocacy tools, and addressing regulatory and logistic challenges.

"Our Government understands the importance of the pork industry to my riding, to Ontario and to Canada," said Member of Parliament Bev Shipley (Lambton-Kent-Middlesex), who made the announcement with Mr Lemieux in Strathroy, Ontario. "We're making great progress on the expansion of our markets internationally and this announcement will further that goal."

The AgriMarketing Program, a four-year $88 million initiative, assists producers and processors to increase exports of Canada's safe, high-quality world-class products around the world. The program provides funding for industry associations to develop and implement long-term international strategies and to undertake activities such as international market development, brand-building and industry-to-industry trade advocacy. Launched on 7 April 2009, the AgriMarketing program is part of the Trade and Market Development Program under Growing Forward.

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