Pork Retail Sales Stay Strong

Retail pork sales are still flying high according to the latest quarterly category report from BPEX, showing the strongest performance of all the red meats.

For the 52 weeks ending on 24 January, fresh pork sales were up 5.6 per cent in volume and 6.6 per cent in value.

Bacon and sausages were also performing strongly with the former showing a 2.8 per cent increase in expenditure while sausages were 6.6 per cent up.

BPEX head of Marketing, Chris Lamb, said: "Pork's impressive performance in 2009 is continuing into the early part of this year.

"Consumers are seeing more value in pork, bacon and sausages and they are taking up a greater and greater share of shopping trolley space across the range."

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