Porks Continuing Success

For the 52 weeks ending on January 24, fresh pork sales were up 5.6 per cent in volume and 6.6 per cent in value.

Bacon and sausages were also performing strongly with the former showing a 2.8 per cent increase in expenditure while sausages were 6.6 per cent up.

BPEX head of Marketing Chris Lamb said: "Pork's impressive performance in 2009 is continuing into the early part of this year.

"Consumers are seeing more value in pork, bacon and sausages and they are taking up a greater and greater share of shopping trolley space across the range."

The Quarterly Category Report is now available on the BPEX website and can be down loaded by clicking here.

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