Nutrifarms, Royal De Heus Form Feed Joint Venture31 August 2012
BRAZIL - Netherlands-based Royal De Heus signed an agreement on 24 August 2012 to form a joint venture (JV) between De Heus and the Brazilian company, Nutrifarms Ltda, in which it acquired a majority interest.
De Heus considers the forming of this joint-venture to be a
key strategic step. With this step De Heus gives substance to its goal of further expanding the
product portfolio and to work on building a leading position in the internationally very
important Brazilian market for animal feed and nutritional supplements.
The founder of Nutrifarms, Henrique da Silva Passos, will continue to be very closely involved in the company and views the acquisition as an important impulse for further growth.
Nutrifarms, driven by its quality philosophy, has experienced spectacular growth over the past 14 years. The company is one of the market leaders in the field of pig concentrates, premixes and nutritional specialties.
Nutrifarms believes there are still excellent opportunities for further growth in adjacent product categories and customer groups. De Heus is the ideal partner for Nutrifarms in terms of jointly realising this further growth.
“With its more than 100 years of knowledge and experience in the animal feed market, De Heus further enhances our nutritional knowledge and enables us to continue to develop much faster,” says Henrique da Silva Passos.
As a joint shareholder, Mr Da Silva Passos will remain responsible for nutrition, product development, as well as various customer relationships.
The day-to-day management of Nutrifarms will be in the hands of Hermanus Wigman. Mr Wigman has a very broad experience in the Brazilian pig sector.
Nutrifarms constitutes an ideal basis for De Heus in terms of building up a market position in an internationally leading meat producing country and consequently a sizeable and growing animal feed market.
Koen de Heus, Chief Executive Officer of Royal De Heus: “We are delighted with this jointventure. Nutrifarms is a company with an excellent reputation. By combining our respective knowledge and experience we are convinced that we can even further optimise our products and services for our customers.”
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