Boost for organic pigmeat

NETHERLANDS - Dutch supermarkets will be working with other partners in the organic pigmeat production chain to promote sales between now and the summer.
calendar icon 15 March 2003
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Lower retail prices, product information for customers and promotional campaigns are all being planned for the coming weeks.

The organic pigmeat producer behind this project is De Groene Weg in Hedel. The meat is produced in accordance with Dumeco’s IKB-based quality programme Good Farming EKO. All of Dumeco’s quality lines are independently checked and are certified by Lloyd’s Register Quality Assurance. Organic products are also regularly verified by SKAL can it be said in full as well, the Dutch inspection body for organic production.

One of the proposed measures is a price cut throughout the production chain. Working together, partners have also planned additional activities. For example, the supermarket chain Albert Heijn will include both organic meat and organic meat products in its range and will promote organic lines more strongly.

Organic pigmeat is a small but growing market in the Netherlands. The development of organic pigmeat marketing received a substantial lift in March 1999, when 22 Dutch organisations and companies signed a joint agreement to promote organic pig production. A project called 'organic pigmeat chain management' was launched to plan its activities. This project is partly funded by the Product Boards for Livestock, Meat and Eggs.

Source: Dutch Meat Board- March 2003

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