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Wan Long is Chairman and General Manager of the Shineway Group, a member of National Congress, an adviser to the China Meat Association and Vice-Chairman of China Livestock Husbandry Association. Under his Leadership, the Shineway Group has rapidly developed into a large scale meat processing enterprise and has the largest meat processing base in China.

The company was awarded the National Model Enterprise of Quality Management and its slaughtering factory has been awarded a HACCP certificate. The firm processes 2,000 tonnes of meat and meat products a day. Wan Long will be speaking at the Congress at the Birmingham International Convention Centre on June 19 and 20 when he will be joined by business leaders in pig production and processing from Europe, North America, Russia and Japan.

The event is being organised by the British Pig Executive and the Meat and Livestock Commission in conjunction with the International Meat Secretariat. BPEX Chief Executive Mick Sloyan said: "We are honoured Wan Long has agreed to be one of the keynote speakers. China is a huge market for pig meat and its global influence is growing all the time so his view on the future will be of great importance to the whole industry."

For further information and booking details, click on the logo above, or contact BPEX on +44 (0)1908 844368.

About Shineway Group

Shineway Group is the largest meat industrial base in China. Its business is mainly meat processing and it has assets worth 4.16 billion Chinese Yuan. It has 56 subsidiaries with 25,000 employees responsible for an annual output of more than 1.2 million tonnes of fresh meat and meat products. Beside that, Shineway belongs to the 500 largest Chinese enterprises and is honored to be one of 151 most important national industrialised agricultural companies.

Having concentrated on agricultural projects, Shineway has put a lot of effort into innovative ideas in technology, production and marketing development from all over the world.

It has imported advanced western slaughtering technology from countries such as Japan, Germany and Holland, an investment of more than three billion Yuan.

According to the strict international standard in production control, Shineway has obtained CQC, HACCP and ISO 9001 quality certificates and also has export certificates for sales in Japan, Singapore, Philippines and Russia.

About China's Pork Industry

China produces more than 44 million tonnes of pork a year - just over half the world total and almost three times the amount produced in the whole of the EU, according to USDA figures. China is currently exporting about 200,000 tonnes a year.

While small pig farms, typically producing between 100 and 1,000 head a year, account for 25 to 30 per cent of production, larger farms are now becoming more prevalent and overall production is still growing. Although the country is largely self-sufficient in pork production, there is a substantial import demand for offal. Products which are, by and large, unpopular in the West can command a premium in China. The country has a population of approximately 1.3 billion and a per capita consumption of pig meat of 32kg a year.

There are approximately 13 Yuan to the £ Sterling.

Source: MLC - 4th April 2003