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82% of consumers favor COOL, says NFU

by 5m Editor
21 January 2004, at 12:00am

US - Consumers may care more about country of origin labeling (COOL) than you would imagine. A new poll by the National Farmers Union (NFU) shows strong support for such labels among consumers, backed up with a willingness to pay a little more for labeled foods, and an inclination to buy food produced in the US.

5m Editor