Schering-Plough's VeriSource To Revolutionize Livestock Management
US - Informatica Corporation announced that Global Animal Management Inc., a subsidiary of Schering-Plough Corporation, is successfully powering its industry-leading animal lifecycle management solution, VeriSource, using Informatica's enterprise data integration software.
Global Animal Management uses Informatica's software to rapidly
integrate large amounts of disparate data from cattle, swine, dairy,
poultry, sheep, goat and cervidae producers, processors and researchers as
part of its full lifecycle management solution. Effective animal management
requires the integration and analysis of a broad spectrum of data,
including government or industry-based compliance information, as well as
value-added industry data used for making important day-to-day operating
decisions.
"Informatica helps us address the decision-making and compliance
requirements of an entire industry," said James F. Heinle, president,
Global Animal Management, Inc. "In particular, many in the livestock
industry today are asking 'how should a national animal identification
database be designed and operated?' Rapidly transforming and integrating
immense volumes of data is a pivotal component of a successful database
engine. By utilizing Informatica's data integration software, we are
meeting our goal of revolutionizing information management for the global
livestock industry."
Aimed at the millions of cattle, swine, cervidae, poultry, dairy, sheep
and goat operations and meat processors/packers in the U.S., Global Animal
Management offers VeriSource as a complete tool set for livestock producers
to easily collect, transport, store and process records to satisfy upcoming
compliance initiatives for the livestock industry such as the National
Animal Identification Plan. Global Animal Management, through a combination
of in-house development and adoption of industry-leading software from
Informatica, is providing the livestock and poultry industries with a Web-
based data-storage and reporting environment at an economic level that
would be unachievable for many individual operations.
VeriSource uses Informatica to collect and integrate information on
animals across multiple businesses along the production chain so that
companies have the ability to participate affordably in industry value-
added programs. This solution is available immediately to satisfy emerging
industry needs for animal tracing, tracking and disease management.
"We're pleased to help expedite the deployment of such an important
solution, both for individual businesses and the livestock industry as a
whole," said Paul Albright, executive vice president and chief marketing
officer at Informatica. "As information consolidation and sharing is fast
becoming a necessity in multiple industries and across government agencies,
Global Animal Management and Informatica are proving that it can be done
affordably and quickly across all kinds of boundaries."
Schering-Plough Animal Health Corporation is the global animal health
business of Schering-Plough Corporation of Kenilworth, N.J., a research-
based company engaged in the discovery, development, manufacturing and
marketing of pharmaceutical products worldwide.
Source: Schering-Plough Animal Health - 24th May 2004