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Third PorkWatch survey starts Monday

by 5m Editor
2 July 2004, at 12:00am

UK - The third PorkWatch survey starts on Monday, July 5, when pig industry volunteers will check several hundred stores in England and Wales. The aim is to find out which supermarkets are supporting high welfare British pork, bacon and ham.

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THE VOICE OF THE UK PIG INDUSTRY

NPA is active on members' behalf in Brussels & Whitehall, and with processors, supermarkets & caterers – fighting for the growth and pros-perity of the UK pig industry.

Surveyors will be noting the number of products that carry the Quality Standard Mark. The Mark provides the clearest evidence that pork, bacon and ham comes from independently-audited British pig farms.

The PorkWatch survey results will be professionally checked and retailers will be informed of their performance.

Results from the second survey were published last week and made depressing reading for lovers of British bacon and ham.

They showed British ham has become a rarity on most supermarket shelves, to the extent that shoppers who pick up a packet at random now have a less than a one-in-twelve chance of it being British (as indicated by the Quality Standard Mark.)

However the news isn't all bad. Some retailers have improved their performance compared with the results from the first survey, which was conducted in March/April.

The Quality Standard Mark, which according to surveys is recognised by 70-80 percent of shoppers, will be given a major boost this autumn, when a 31m promotion campaign financed by pig producers gets under way.

Further details of PorkWatch surveys: Porkwatch.co.uk

Source: National Pig Association - 1st July 2004

5m Editor