The National Pork Checkoff Board is at work during October Pork Month to highlight the dedication of pork producers and the excellence of their product.

“October Pork Month serves as a reminder to Americans that pork is a great product, and producers work hard to make it healthy and available,“ said Dave Culbertson, a pork producer from Geneseo, Ill., and president of the National Pork Board. “During October and the entire year, the Checkoff is at work for producers through research, promotion and education programs.“

The Pork Checkoff is at work in many areas to support pork producers as they work to raise high quality, wholesome pork. Information about pork producers and Pork Checkoff programs is available on the Internet at porkboard.org. On the Pork Checkoff Web site, see the Web feature, which is updated three times a week, including a “Friday Feature“ about a pork producer. Use the “Pork Production“ menu to find links to the Environmental Steward Award Winners, Hot Topics in the Industry, as well as to Checkoff-funded programs developed by pork producers for pork producers, including the Pork Quality AssuranceTM (PQA) program and the Swine Welfare Assurance ProgramTM (SWAPSM).

The Pork Checkoff has had another busy and successful year. Some highlights of the past year include launching the youth PQA programs, research done on Porcine Reproductive and Respiratory Syndrome (PRRS) and the continuous use of the Pork Checkoff Service Center. Through consumer information and marketing with retailers and foodservice providers, the Pork Checkoff is sharing information and excitement about pork barbecue, the new Counting Carbs campaign, Hispanic marketing and the Pork Racing program.

Source: National Pork Board - 8th October 2004