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Red tractor radio campaign starts

by 5m Editor
29 November 2004, at 12:00am

UK - Radio adverts promoting the Little Red Tractor logo have started on stations across England and Wales. The campaign features real farmers' voices as they make promises about how Red Tractor food is produced. The promise campaign sets out to make a direct link between farmers and the food they produce and aims ultimately to raise the image of British farming.

5m Editor