ShapeShapeauthorShapechevroncrossShapeShapeShapeGrouphamburgerhomeGroupmagnifyShapeShapeShaperssShape

Retailers sign up to NPA campaign

by 5m Editor
16 December 2004, at 12:00am

UK - NPA's campaign to get greater transparency from retailers on sourcing has taken a significant step forward. The campaign was launched this summer in the wake of news that two-thirds of pigmeat imported into this country is produced under conditions which would be illegal here.

National
Pig
Association

National Pig Association
THE VOICE OF THE UK PIG INDUSTRY

NPA is active on members' behalf in Brussels & Whitehall, and with processors, supermarkets & caterers - fighting for the growth and pros-perity of the UK pig industry.

The supermarkets were asked to be transparent about...

  • Which products they sell meet UK welfare standards
  • And which products they have no control over.

So far Asda, Tesco, Sainsbury and Budgens have signed up and NPA chairman Stewart Houston is confident the others will come on board by Christmas. He said Waitrose and Marks and Spencer sourced their pork only from the UK so they were ahead of the game.

In the New Year, the NPA will be launching a new website highlighting which products are produced to UK specification.

Stewart Houston said: "These retailers have shown real commitment to the British industry and their action will allow us to take the campaign on to the next stage and engage in discussions with the manufacturers of products produced using pork that is reared to standards that would be illegal in the UK.

"We are not asking for preferential treatment for British producers. We are asking for clarity of labeling so consumers can make an informed choice and we can compete against imports on an equal footing."

Source: National Pig Association - 14th December 2004

5m Editor