British meat and livestock producers will be launching a concentrated effort to open new markets and regain old ones across Europe this year as restrictions on British beef exports are due to be lifted.

Three major shows - in Poland, Romania and Germany - will be the focus of attention for a promotional push co-ordinated by the Meat and Livestock Commission (MLC).

Stands, which will represent the English Beef and Lamb Executive (EBLEX), British Pig Executive (BPEX), Meat Promotion Wales (HCC); British Livestock Genetics Consortium (BLG) plus individual breeding companies and livestock groups, will highlight all the best of British cattle, sheep and pigs.

The shows are at Poznan, Poland on October 5 to 8; Bucharest, Romania from November 8 to 12 and Hanover, Germany form November 14 to 17.

Jean-Pierre Garnier, MLC Meat Export Manager, said: "The expansion of the EU has given us a perfect opportunity to show the best of British produce and break into new markets.

"At these shows all the British meat and livestock groups will be able to support one another so we can have the maximum possible impact."

Export companies wishing to take part should contact Jean-Pierre Garnier on 01908 844348.

Source: BPEX - 23rd January 2006