A chance to outlaw British pork identity theft

UK - Identity theft maybe the single biggest obstacle to the recovery of the British pig industry. But the industry has the opportunity to do something about it says the NPA.
calendar icon 12 May 2006
clock icon 2 minute read

National Pig Association

NPA is active on members' behalf in Brussels & Whitehall, and with processors, supermarkets & caterers - fighting for the growth and pros-perity of the UK pig industry.

Identity theft happens every day, in every town, despite seven years of campaigning by the National Pig Association and the British Pig Executive.

Identity theft - or 'passing off' to use the legal term - happens every time a retailer fudges labelling to make foreign pork products sound British. Or displays Union flags on shelves containing low-welfare imported pork, bacon and ham.

As it exists today, European labelling law is a rogue's charter. It is long overdue a complete overhaul - and that is exactly what Brussels is planning. The Commission is currently consulting on country-of-origin labelling and other important aspects of honest labelling. It wants to hear from interested parties.

The British pig industry will never have a better opportunity to state its case. And if it fails to make a good case now, it will have few grounds for complaining in the future. But there isn't much time to act. Deadline for the Brussels consultation is June 16. - Digby Scott.

ThePigSite News Team

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