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Hypor Signs Joint Venture Agreement in China

by 5m Editor
4 May 2006, at 12:00am

THE NETHERLANDS - International pig breeding company, Hypor, is pleased to announce the signing of Joint Venture Agreements with two of China's largest agribusiness companies.

The agreements with Sichuan South Hope Company Ltd. (New Hope) and Shandong Liuhe Group Co., Ltd. (Liuhe) are for the production and distribution of breeding pigs in China. JBS United, a nutrition company based in Sheridan, Indiana, USA also has a minority share in the Liuhe joint venture.

New Partnership for China


(l-r) Don Orr, Dave Libertini, Roald van Noort, Liu Yonghau, Andrew Marsland
"We are very excited about our partnerships with New Hope and Liuhe, their size and reputation in the marketplace will accelerate our plans for China and Asia," said Dave Libertini, President of Hypor. The two 600-sow breeding farms in the joint ventures, one in Sichuan province and one in Shandong province, will form the nucleus of New Hope and Liu He's integrated pork production and processing system, with the pentup capacity to produce between five and six million slaughter hogs.

Hypor will provide the breeding pigs and technical expertise, while New Hope and Liu He will provide the farms and the market opportunities. "These joint ventures give us tremendous access into the largest pork market in the world," said Marc Broadbent, Hypor's chief marketing officer.

Sichuan province produces 80 million slaughter hogs


(l–r) Don Orr, Andrew Marsland, Dave Libertini, Lui Yonghau, Marc Broadbent, Roald van Noort, Jason Zhu
New Hope and Liu He are linked by equity holdings. Independently, the two companies were among the largest agri-business organizations in China; together they are in a position to become a powerhouse in China's pork industry. In 2005, Sichuan Province produced about 80 million pigs and Shandong Province produced about 50 million pigs. The two companies are in the center of Chinese pig production areas.

These joint ventures continue in the vein of Hypor's success in China over the past four years. Jason Zhu, Sales Manager, China, explains, "We have exported over 2,000 breeding pigs to ten customers across China since 2003." Broadbent, who also leads Hypor's business in China, said proven success with early customers has been important: "With the animals on the ground, we have established Hypor as a credible player. This has given us the opportunity to pursue structural business with local partners."

Hypor is one of the world's leading suppliers of swine genetics. Hypor is the "world's local breeder" committed to providing superior genetics, which support profitability in the pork meat value chain. Hypor is part of the Euribrid group of companies. Euribrid and Hypor are wholly owned by Nutreco Holding N.V an international public company based in The Netherlands and listed on the Amsterdam Stock Exchange. Euribrid is the breeding division of Nutreco.

5m Editor