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USMEF Meeting To Deliver Insights On International Markets

by 5m Editor
22 September 2006, at 10:05am

US - For members and others looking to grow their international businesses, the U.S. Meat Export Federation (USMEF) will provide multiple opportunities to gain insight into the world of international trade during its annual Strategic Planning & Marketing Conference Oct. 31-Nov. 3 in Cancun, Mexico.

First, there are opportunities to meet with USMEF international staff and ask direct, in-depth questions regarding their markets.

Second, all attending will be able to tour behind the scenes in one of Mexico’s largest free trade zone – Cancun. With more than 3 million tourists per year, Cancun is easily Mexico’s largest and most important tourist destination, creating an important market for U.S. red meat.

Industry tours on Wednesday afternoon, Nov. 1, will provide firsthand opportunities to see how U.S. meat is utilized and merchandized throughout Cancun. The tour includes distribution centers, retail stores, hotel kitchens and restaurants, giving visitors a complete picture of meat marketing in Cancun.

Third, breakout sessions and committee meetings provide members with an early opportunity in the USMEF planning cycle to have input regarding strategies and tactics in each market.

And, if these reasons weren’t enough, the event also will celebrate USMEF’s 30th anniversary as an organization working on behalf of U.S. producers in international markets “To put U.S. Meat On The World’s Table.“

Agriculture trends will be the subject of keynote speaker Dr. Lowell Catlett, a regent’s professor of economics, agriculture and genetic engineering and dean of the college of agriculture and home economics at New Mexico State University. Catlett will introduce six trends in agriculture that are creating more opportunities than ever before as consumers and producers align in new ways that can generate business for agriculture industries.

An awards luncheon Thursday, Nov. 2, will recognize Alan R. “Bud“ Middaugh with the Distinguished Service Award, honoring the first president of the organization on its 30th anniversary. Additionally, the Michael J. Mansfield Award, recognizing outstanding leadership in expanding opportunities in international trade, will be presented to the World Organization for Animal Health, also known as the Office International des Epizooties, or OIE. The organization was selected for its significant contributions to the advancement of a science-based approach to international meat safety.

ThePigSite News Desk

5m Editor