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Porkwatch results for September 2006

by 5m Editor
17 October 2006, at 10:40am

UK - A slight fall in the amount of British facings of fresh pork is apparent, with 76% of packs on display being home-produced. Whilst this is not as low as the figure recorded by Porkwatch in May this year it is disappointing after July’s Porkwatch phase reported a recovery to 80%.

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British share of bacon and ham is holding steady at 30% and 27% respectively. Good news is that the proportion of British packs with the QSM on continues to rise in all three product categories.

  • BUDGENS/M&S/WAITROSE: Our ‘Gold Standard’ retailers all sell exclusively British fresh pork, with Budgens and Waitrose also topping the charts with high percentages of British bacon and ham. All packaging is generally clearly and unambiguously labelled.

  • TESCO: Tesco’s top two tiers of fresh pork (Finest and Outdoor) are all British, but they continue to import some Dutch and Danish pork into their standard range. One only has to look at their fresh Hungarian turkey on shelf to have some concerns about the development of a Euro-sourcing strategy. Tesco are however above the market average for the number of packs of British bacon in their range.

  • SAINSBURYS: Good news from Sainsburys with a rise in British fresh pork to 85% and maybe what we hope will be a commitment soon to phasing out tertiary brands. Sainsburys have been successful in persuading the media and the stockmarket that they have returned to their ‘quality food’ roots and we hope that they will reflect this in an increasing commitment to British soucing.

  • ASDA: A drop in British fresh pork for Asda to only 69% which leaves them adrift of the market average, and Porkwatch records that now only 10% of their ham is from British raw material.

  • MORRISONS: Morrisons have around 82% of fresh pork as British. The balance is sold under their ‘Fresh Choice’ label and is from Holland, France, Ireland or Germany (origin marked on the front so you can see for yourself). Their store staff often have an annoying habit of putting ‘Fresh Choice’ packs on shelves which have British messages on shelf-edge strips. This is technically illegal and we should all complain to a member of staff every time we see it. Good news from Morrisons is that we hope to see the QSM soon on packs of British bacon. It looks great on their Carvery premium ham range.

  • SOMERFIELD: Only just over half of Somerfield’s pork is British and a meagre 8% of their bacon.

  • CO-OP: Co-op are above average on British pork and bacon, but below average on British ham. Where their product is British they are effective at using the QSM on pack.

  • ALDI, LIDL, NETTO (hard discounters): Our Porkwatch auditors had a little more success this time in the hard discounters and they found some British bacon in Netto and Lidl, and some British ham in Aldi. Added to the British pork sold by Netto (about a third of their range), we have something to work on and we can hopefully persuade them of the merits of quality British pigmeat.


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5m Editor