Six Point Berkshire has plans to expand market for meat

by 5m Editor
25 October 2006, at 10:32am

US - For the last decade, Six Point Berkshire has been developing a Japanese market for its pork. Now the group has set its sights on expanding a more stable domestic market. This year the group was successful in securing a $300,000 U.S. Department of Agriculture rural development grant to do just that.

Six Point Berkshire includes 45 family farmers located primarily in southwest Minnesota. The group raises 100 percent Berkshire pork, which is redder and possesses more inter-muscular marbling than traditional pork. The meat is rare, more expensive and highly sought after in Japan.

Six Point Berkshire coordinator Gene Goldenstein said the difference between Berkshire and traditional pork is noticeable, and U.S. consumers are developing a taste for it.

"Our goal is to develop a market domestically like the one we have in Japan," Goldenstein said. "The market is starting to tell us that there is more demand for high quality pork. Berkshire pork is more tender because of inter-muscular marbling, and then it has a distinctive taste. You place a Berkshire pork chop next to a pork chop you buy in the store and it's easy to see the difference."

Source: AgriNews

5m Editor