US Pork Outshines Beef, Chicken

US - After the first six months of 2006, FreshLook data show that pork is outpacing beef and chicken in tonnage growth vs. year-ago performance, and outperforming chicken as well in dollar sales growth.
calendar icon 2 November 2006
clock icon 2 minute read
This performance may be attributed to several things. “During this timeframe, we saw increased pork feature activity, which we know influences tonnage sales,” says Karen Boillot, director of Retail Marketing for the National Pork Board (NPB). “In addition, we suspect that above-normal supplies of chicken moderated prices while beef supplies remained tight leading to moderate beef movement.”

For actual numbers, fresh pork tonnage is up 6 percent versus year-ago performance for the first half of 2006 compared to beef, up 3 percent, and chicken, up 4 percent. Within fresh pork, impressive tonnage gains have been made across segments including chops at +5 percent, roasts at +12 percent, ribs at +9 percent, unflavored tenderloins at +3 percent, and valued-added products (which includes flavored tenderloins) at +8 percent.

In addition, “A” feature support increased at retail for all fresh pork segments except unflavored tenderloins. Feature focus shifted away from unflavored tenderloins -- although tonnage was still up -- reflected in valued-added feature increases, which includes flavored tenderloins and flavored loin filets.

Source: MeatNews
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