Pigging Out on Pork at Christmas

UK - When the Christmas turkey has been finished, people start looking for different meats and more and more are turning to pork to satisfy the family says the British Pig Executive (BPEX).
calendar icon 26 January 2007
clock icon 2 minute read
British Pig Executive

Christmas is traditionally an important time for pork and this year has been no exception.

Volume sales of leg roasting joints saw a 14 per cent rise while loin roasts were up by more than 17 per cent according to figures just released. Over the same period, the total sales of pork also showed a healthy rise - up almost four per cent in volume and 5.6 per cent in value.

BPEX Consumer Marketing Manager Chris Lamb said: "When it comes to roast meals pork is still a family favourite and this is even more true over the Christmas period. After eating the turkey people are looking for something different and British consumers love the quality and variety of tasty, lean pork."

ThePigSite News Desk

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